Lay's Saudi added 20% extra to its packs for extra fun! They wanted to create some buzz announcing the promotion using well known Saudi influencers who are famous for their wits and comedy. Our job was to build on campaign TVC idea and extend the fun to social and outdoor.
AND BOY DID WE HAVE FUN!
We flew to the TVC shooting location and filmed a lot of behind the scenes content with the influencers that caught a lot of interaction and engagement on Lay's Arabia social pages! People actually enjoyed behind the scenes on social media way more they did enjoy watching the TVC itself.
Lay's Upgram
Campaign
thumb-stopping content...
our hero content "MAKING OF" IGTV
Created an IGTV episode with all 6 influencers discussing the shoot, the project, having fun with each other and having a good laugh.
The audience showed more interest and engagement in this content as it brought them closer to their favourite influencers.
The goal was to create disruptive content to stop the continuous scrolling of the timeline. People engaged and loved this type of content for being unique and unconventional.
Created a special video for the Faden screen in KSA featuring our primary influencer.