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PAUL restaurant:
Un Insta chez Paul
Paul restaurant was suffering from a perception that was a brand for the older generations.
The ask was to engage with the younger folks and bring them into the restaurant.
#UnInstaChezPaul
An IG campaign marrying Instagram functionality with the people’s habit of sharing food on the platform.
Placemats were design in such a way that guests could position their plates on them and snap a picture of their plates in the city of Paris.
MEAL WITH A VIEW!
The campaign received a surprising amount of submissions.
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