PepsiBLACK
The brief was to create social and on ground ideas that would enrich and maximize the experience with the collaboration between Pepsi black with Hardees, Pizza Hut, & KFC in the region.
food for the BOLD!
For the first time ever, Hardees, KFC, and Pizza Hut offer a new bold menu exclusively with
Pepsi bold. People have 4 limited edition items like burgers, fries, and the all-new Pepsi Bold.
People were given the option to “Be Bold” by picking the black box option from the menu at all participating outlets (both in-store and delivery). The box contain a random menu item (that will change daily to keep the excitement going) with a can of Pepsi. The content of the box will be sharable also because the black box should offer items with a twist, like a black dough or bun. The communication would be “Are You Bold Enough?” with users urged to pick the black box for a chance to win special prizes like discounts/free meals/ merchandise, etc.
Digital banners gave our consumers the freedom to pick their meals in seconds just by dragging a menu item along with the Pepsi can, which redirected them to the checkout page of aggregators like Zomato.
even
BOLDER!
