Pepsi
vintage campaign
With the introduction of tax on carbonated beverages and falling disposable incomes, consumers were spending less on beverages. The aim was to revive the category to counteract the slow sales growth within soft drinks.
Today, vintage designs and lifestyle are making a surprising comeback. We knew this was the perfect cue for Pepsi to jump in and be a part of this trend. We activated the nostalgic theme through multiple high impact touch points that helped showcase what Pepsi has witnessed over the decades without compromising on its overall great taste.
AND THIS IS HOW THE
STORY was told
It was simple, yet disruptive!
RESULTS
50 Pepsi x Careem Vintage rides allocated to public winners via the Careem App.
48hrs of Pepsi Vintage Branded Cars on the roads across Dubai during the busy Bank Holiday Weekend (chosen for maximum brand visibility/KSA market cross over).
Social video edits >300k social video views to date.
chatbot
PEPSI Vintage chatbot helped customize the user's can based on the year they were born with their name, linked to a partner e-comms store.
Pretty neat!