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PepsiMOJI
campaign
Emojis have become a language that people use these days to express themselves. They are on every platform, every device, and in every casual conversation. Pepsi took the trend like no one else. They designed their own 70+ uniquely designed emojis and printed them on cans, bottles and cups all over the world. People saw them in TV ads, print ads, and on social media.
The aim was to locally adapt the global campaign where the target audience would relate to, interact with, and start using these emojis. The following videos were created to add character to each emoji and imbed them within a usual situation that is relevant to the audience. They captured the true Pepsi personality and tone of voice of being energetic, casual, and happy!
The Jamming Session
The movie night
The workout session
Which Pepsimoji are you?
do you speak pepsimoji?
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