WELL HELLO THERE!
I'M RAWAN KHAIRALLAH, AND THIS IS MY STORY
Born and raised in a creative family, I always was curious about exploring my creative language.
It isn’t really much of a surprise that I started writing at an early age when my father was a journalist who was always busy and barely made it home before I went to bed.
We had to get creative with maintaining daily communication. I used to leave him letters on his pillow to tell him about my day, school, friends, and feelings. I couldn’t wait to wake up in the morning to find his letter under my door; usually including his notes and corrections on my previous letter and a small piece of chocolate.
I cannot tell you how proud he was when a story I wrote won first place in the country’s young writers competition. I guess it is him that I attribute my creative side to more than anyone else.
THINK OUTSIDE THE WHAT?!
This was the first ad i ever created for a client. I was a fresh graduate with little experience in the advertising world. With the brief we received, I realized I had to count on my creative thinking more than my technical skills, as I was still learning my way through Adobe Softwares... I chose to keep it simple. And simple worked!
It turned out, the tech-company wanted to communicate their customization services in the most simple way possible!
I GUESS THE LESSON I LEARNED HERE WAS THAT it really is true that sometimes less is more.
I’M A HYBRID CREATIVE.
ALLERGIC TO THE BOX, COMIC SANS, AND CLICHÉS!
Combining my creative
background with the
experiences I acquired at a media agency allowed me to get considerable competency in crafting social and digital creative strategies for my clients. I have led on award winning campaigns and strategic ideas utilizing social media to its maximum potential and ensuring creative quality that is relevant to the region.
Throughout my career journey, I have managed a diverse list of clients in different industries. My most recent clients are PepsiCo MENA, Abu Dhabi Media, Nakheel, and Infiniti ME.