THINK AGAIN.
#ThinkTV
While digital content has revolutionized the communication industry, there are several aspects that fall short when compared with television. Despite the rise of digital advertising, TV continues to play an unrivalled role within marketing and offers unique benefits and advantages for brands.
MBC wanted to launch THINK TV campaign to celebrate the enduring effectiveness and power of TV and encourage marketers to make the right decisions for their businesses. The above key visuals were utilized on print, outdoors, and social media to communicate their approach. Supported by the following digital commercials.
The concept was translated through a series of visuals showcasing silly scenarios and situations to promote the campaign idea . The main goal of these visuals was to playfully show how using the wrong platform for an ad would not achieve the business objectives.
Is your ad in a safe place?
The video tells the story of a little girl watching an an animal kingdom online video of a mother with her cubs while her mother is cooking in the background.. Only it turns out to be a nightmare for the baby girl!
Is your ad on a trusted platform?
The video tells the story of a guy who is in desperate need for a relaxing getaway and books a trip to a hotel in Europe only to find out that the terms and conditions he didn’t read are adding too much to his stress!
Is your ad timing.. Right?
The video tells the story of a romantic dinner where the guy sets the mood using a playlist on a music platform, that gets interrupted with the wrong ad at the wrong time!
Is your ad creating a shared viewing experience?
The video tells the story of a group of ladies who are having a girl night while one of them feels she is missing out on some of the fun and ends up turning the night into a nightmare!
